– A logo design brief is a document that describes your brand identity, goals, preferences, and expectations for your logo project.
A logo design brief helps you communicate your vision to your designer and get the best results possible.
A logo design brief should include the following elements: your company name and tagline, your industry and target audience, your brand personality and values, your logo style and color preferences, your logo usage and application, and your budget and timeline.
A logo design brief should be clear, concise, and specific. Avoid vague or contradictory statements that can confuse your designer or limit their creativity.
A logo design brief should be flexible and open to feedback. Be ready to collaborate with your designer and revise your brief as needed.
How to Create a Logo Design Brief That Works
A logo is one of the most important elements of your brand identity. It represents who you are, what you do, and how you want to be perceived by your customers. A logo can also help you stand out from your competitors and attract more attention to your business.
But how do you create a logo that captures the essence of your brand and meets your expectations? The answer is simple: you need a logo design brief.
A logo design brief is a document that describes your brand identity, goals, preferences, and expectations for your logo project. It helps you communicate your vision to your designer and get the best results possible.
A logo design brief can also save you time and money by avoiding misunderstandings, revisions, or disappointments. It can also help you measure the success of your logo project and ensure that it aligns with your overall branding strategy.
But how do you write a logo design brief that works? What should you include in it? And how do you make it clear, concise, and specific?
In this blog post, we will guide you through the process of creating a logo design brief that works. We will show you what elements to include in it, how to write them effectively, and how to use them to get the logo of your dreams.
What to Include in a Logo Design Brief
A logo design brief should include the following elements:
Your company name and tagline
Your industry and target audience
Your brand personality and values
Your logo style and color preferences
Your logo usage and application
Your budget and timeline
Let’s look at each element in more detail.
Your Company Name and Tagline
The first thing you need to include in your logo design brief is your company name and tagline. This is the most basic information that your designer needs to know to create your logo.
Your company name is the main element of your logo. It should be easy to read, pronounce, and remember. It should also reflect the nature of your business and the value proposition that you offer to your customers.
Your tagline is a short phrase that accompanies your company name. It should summarize the mission, vision, or benefit of your business in a catchy and memorable way. It should also complement your company name and reinforce your brand message.
For example, if your company name is Urbanchic Creative, a possible tagline could be “Designing Brands That Shine”.
Your Industry and Target Audience
The next thing you need to include in your logo design brief is your industry and target audience. This is the context that defines the purpose and direction of your logo project.
Your industry is the field or sector that you operate in. It can be broad or narrow, depending on the scope of your business. It can also have specific trends, standards, or expectations that influence the design of your logo.
Your target audience is the group of people that you want to reach with your business. It can be defined by various criteria such as age, gender, location, income, education, interests, needs, or preferences. It can also have specific tastes, behaviors, or perceptions that influence the appeal of your logo.
For example, if you are a design studio that specializes in branding for small businesses in South Africa, your industry could be “design services” or “branding services”, and your target audience could be “small business owners”, “startups”, “entrepreneurs”, “boutique owners”, or “brand owners” in South Africa.
Your Brand Personality and Values
The third thing you need to include in your logo design brief is your brand personality and values. This is the core that defines the identity and character of your business.
Your brand personality is the set of traits or attributes that describe how you want to be perceived by your customers. It can be expressed by adjectives such as “friendly”, “professional”, “creative”, “innovative”, “funny”, “elegant”, “bold”, or “trustworthy”.
Your brand values are the principles or beliefs that guide your business. They can be expressed by nouns such as “quality”, “excellence”, “integrity”, “diversity”, “passion”, “innovation”, or “sustainability”.
Your brand personality and values should reflect your company culture, vision, and mission. They should also resonate with your target audience and differentiate you from your competitors.
For example, if you are a black female owned design studio that aims to empower and inspire other women in business, your brand personality could be “empowering”, “inspiring”, “feminine”, “confident”, or “sophisticated”. Your brand values could be “empowerment”, “inspiration”, “femininity”, “confidence”, or “sophistication”.
Your Logo Style and Color Preferences
The fourth thing you need to include in your logo design brief is your logo style and color preferences. This is the aesthetic that defines the look and feel of your logo.
Your logo style is the type or category of logo that you prefer. It can be based on the shape, form, or structure of your logo. Some common logo styles are:
Wordmark: A logo that consists of only text, usually the company name. For example, Google, Coca-Cola, or Netflix.
Lettermark: A logo that consists of only initials or abbreviations, usually the first letters of the company name. For example, IBM, CNN, or NASA.
Icon: A logo that consists of only a symbol or graphic, usually an abstract or figurative representation of the company name or concept. For example, Apple, Nike, or Twitter.
Combination: A logo that consists of both text and symbol, usually the company name and an icon. For example, Adidas, Starbucks, or McDonald’s.
Emblem: A logo that consists of text inside a symbol, usually a shape or a badge. For example, BMW, Harley-Davidson, or Starbucks.
Your color preferences are the colors that you want to use in your logo. They can be based on the meaning, mood, or emotion that you want to convey with your logo. Some common color meanings are:
Red: Passion, energy, excitement, danger, or love.
Orange: Creativity, warmth, fun, optimism, or enthusiasm.
Yellow: Happiness, brightness, positivity, intelligence, or caution.
Green: Nature, growth, freshness, health, or money.
Blue: Trust, reliability, calmness, professionalism, or loyalty.
Purple: Royalty, luxury, elegance, creativity, or mystery.
Pink: Femininity, sweetness, romance, innocence, or playfulness.
Black: Power, sophistication, elegance, authority, or mystery.